Luis was born and raised in the Bronx, NY to a hustler business-man Father and a white-collar worker Mother who’s a closeted writer. As a child, Luis observed his father’s strong business acumen by day & snuck around the house to find his mother’s beautiful-yet-hidden writings at night. This juxtaposition is what sparked Luis’ obsession with developing a strong business sense while consistently fostering his never-ending dedication to perfecting his artistic craft. While writing & directing his own short films in hopes of developing projects for TV & FILM, Luis climbed the corporate ladder - starting an internship at 72&sunny and later producing at Mother NY, McCann, & VEVO. This collection of experiences has helped Luis attain a deep understanding of how to excel as a director, writer, and producer in Film, TV, & Commercial productions while also enabling him to properly understand the corporate structure firsthand.

Luis has also carved a lane for himself in the Music & Live entertainment spaces, directing live work for artists such as Future, Arcangel, Jessie Reyes, Pusha T, Latto, & many more.